Conference Guides

Bay Area conference planning guides for sponsors and exhibitors

Practical field guides for companies coming to San Francisco, San Jose, and the Bay Area for major conferences, with photography planning advice, local logistics, and ways to turn the event into useful post-event assets.

Large conference audience attending a keynote presentation

Dreamforce

Dreamforce planning guide

A practical Dreamforce planning guide for sponsors, exhibitors, and teams hosting San Francisco events, plus conference-week photography from Vetter Event Group.

September 15-17, 2026
Moscone Center
Read the guide
Keynote speaker addressing a packed conference audience

RSAC

RSA Conference planning guide

A practical RSAC planning guide for cybersecurity sponsors, exhibitors, and teams hosting San Francisco events, with conference-week photography support.

March 23-26, 2026
Moscone Center
Read the guide
Staff member assisting an attendee at an exhibition booth

SaaStr

SaaStr AI Annual 2026 planning guide

A practical SaaStr AI Annual 2026 planning guide for companies sponsoring, exhibiting, or hosting Bay Area events, with conference-week photography support that helps conference spend keep producing value.

May 12-14, 2026
San Mateo County Event Center
Read the guide
Keynote speaker addressing a packed conference audience

Snowflake Summit

Snowflake Summit 2026 planning guide

Snowflake Summit event photography for sponsors, exhibitors, and company-hosted events around Moscone Center in San Francisco.

June 1-4, 2026
Moscone Center
Read the guide
Large conference audience attending a keynote presentation

Data + AI Summit

Databricks Data + AI Summit 2026 planning guide

Databricks Data + AI Summit event photography for sponsors, exhibitors, technical demos, and company-hosted events around Moscone Center.

June 15-18, 2026
Moscone Center
Read the guide
Conference attendees seated in a breakout session

GTC

NVIDIA GTC planning guide

A practical NVIDIA GTC planning guide for sponsors, exhibitors, and teams hosting San Jose and Silicon Valley events, with conference-week photography support.

March 16-19, 2026
San Jose McEnery Convention Center
Read the guide
Executive presenting to an attentive audience in a San Francisco stadium-seating venue

SMC

Strategic Materials Conference 2026 planning guide

Strategic Materials Conference event photography for sponsors and executives at Hayes Mansion and nearby San Jose venues, with reception and session coverage guidance.

July 13-15, 2026
Hayes Mansion
Read the guide
Professionals gathered at a branded booth during a conference

GenAI Summit SF

GenAI Summit SF 2026 planning guide

GenAI Summit SF event photography for sponsors, exhibitors, and startups at the Palace of Fine Arts, with booth, main-stage, and networking coverage guidance.

July 18-19, 2026
Palace of Fine Arts
Read the guide
Attendees streaming into a conference keynote hall

AMD Advancing AI

AMD Advancing AI 2026 planning guide

An independent AMD Advancing AI 2026 planning guide for sponsors, partners, and teams gathering at Moscone West, with conference-week photography support.

July 22-23, 2026
Moscone Center
Read the guide

Bay Area Coverage

Conference centers and ancillary-event markets we are tracking

The goal is to understand where sponsors actually host dinners, receptions, hospitality suites, and executive sessions, then use that context to make each conference page more useful.

San Francisco / Moscone

Moscone Center

SoMa / Yerba Buena

Moscone Center sits between Union Square, Yerba Buena Gardens, South Park, and the Financial District. It is walkable for short client meetings, but conference traffic can make even nearby rides slower than expected.

Peninsula / San Mateo

San Mateo County Event Center

San Francisco Bay Area

The San Mateo County Event Center is south of San Francisco and works best with deliberate transportation planning. Teams often split lodging, dinners, and side meetings between San Mateo, Burlingame, and San Francisco, so the best-looking moments usually come from schedules with realistic travel buffers.

San Jose / Silicon Valley

San Jose McEnery Convention Center

Downtown San Jose

San Jose conference weeks are centered around downtown hotels, the convention center, Santana Row, and Silicon Valley company campuses. For sponsors, transportation and venue choice should be planned around where customers and executives are actually staying.

San Jose / Hayes Mansion

Hayes Mansion

Edenvale / South San Jose

Hayes Mansion is a resort-style conference campus in the Edenvale foothills, south of downtown San Jose. SMC and similar executive programs concentrate sessions and evening networking on one property, so photography planning should follow reception timing, indoor-outdoor light shifts, and realistic travel from South Bay hotels.

San Francisco / Marina

Palace of Fine Arts

Marina District

The Palace of Fine Arts sits in the Marina District near the lagoon, Crissy Field, and Presidio access roads. GenAI Summit and similar expo formats combine main-stage programming with a large exhibitor floor, so movement between halls, outdoor plazas, and Marina-side dinners should be planned with parking and rideshare congestion in mind.

Planning photography for a conference not listed yet?

Vetter Event Group covers conferences, dinners, receptions, booth activations, executive sessions, and customer events throughout San Francisco, San Jose, the Peninsula, Silicon Valley, and nationwide.

Explore Conference Photography